Verdemed

Bringing a positive view to a stigmatized market through branding.

Verdemed is a startup medical cannabis brand that is seeking to serve to the needs of the Latin American market. Due to cannabis being a highly stigmatized industry, Verdemed's brand development challenge was to establish market positioning and a visual expression that would place the company alongside recognized and reputable players in the medical and pharmaceutical markets. The concept capitalizes on the clarity of the company's name and what it implies, while creating plenty of opportunities for visual expression.