Boulby Weinberg LLP
Crafting a strategy and a brand position for a law firm with highly specialized international experience.
Focused on providing counsel and representation in complex family law issues for high-net-worth individuals, Boulby Weinberg LLP (BW) has experience in both local and international jurisdictions. Referred to us by our client Grant & Sadvari, the founders of BW asked us to create a brand identity for their new firm. We began the process by crafting a brand strategy that would position BW as a boutique law firm offering personal and highly specialized services through very experienced lawyers. A new visual identity, unique in this tier of the market, was expanded across a full stationery set, custom photography, and an informative website.